CPC, CPM & CTR Calculator
Enter campaign spend, impressions and clicks to calculate cost per click, cost per thousand impressions and click-through rate instantly.
Ad metrics, together.
Enter the figures from your ad platform. LifeWidget calculates the three metrics marketers check constantly.
Method: CPC = spend ÷ clicks · CPM = spend ÷ impressions × 1,000 · CTR = clicks ÷ impressions × 100
Your entries are calculated in this browser and are not intentionally saved by LifeWidget.
A clear answer, with the method included.
How to use this cpc, cpm & ctr calculator
- Enter the requested information in the fields above.
- Check that the values match your situation.
- Read the result, then copy it if you need it elsewhere.
The formula
CPC = ad spend ÷ clicks. CPM = ad spend ÷ impressions × 1,000. CTR = clicks ÷ impressions × 100.
Example
A campaign spending $1,500 for 120,000 impressions and 2,400 clicks has a $0.63 CPC, $12.50 CPM and 2% CTR.
Official reference
Good to know.
Does this work for Google and Meta Ads?
Yes. These standard formulas work across advertising platforms when the inputs use the same reporting period.
Why might my platform show a different figure?
Platforms may apply rounding, attribution windows, invalid-click filtering or different click definitions.
What does a good CPC or CTR look like?
There is no universal benchmark. It depends on platform, country, audience, placement, objective and industry.